Madison's Mayor is seeking approval for $100,000 of taxpayer funds annually to subsidize a bike-sharing program to be operated by an arm of Trek Bicycle Corp.
Once up and running, the Trek subsidiary will sell memberships for $65 per year or $5 per day. Their next step is to try to expand the program throughout Dane County (which will no doubt require the County to pony up more taxpayer money).
Looks like that bike tour of Europe with City and County officials was money well spent. Brenda Konkel has more.