They can spur discussion of important issues that major candidates avoid talking about for fear of alienating voters.
They can give voters who feel marginalized a reason to go to the polls and participate.
And they can bring much-needed class and levity to elections that are often known for negative campaigning.
Here is gubenatorial candidate Tim John with my favorite campaign commercial this year (h/t Zach W):
Michael Cohen’s Tapes
3 hours ago