Anyone old enough to have seen Smokey and the Bandit may remember that the plot revolved around a bet/dare involving the illegal transport of a regional microbrew with a cult following across state lines from Texas to Georgia in time for a special event.
The beer in the movie was Coors, which became a nationally-available brand not too many years after Burt Reynolds first drove that TransAm. I thought that movie plot was a quaint relic of the past, in today's age of widely available craft beers.
It seems I was wrong. Some latter-day, real-life Bandit is running Spotted Cow to a bar in New York City that is known for Wisconsin alumni events.
Does that mean that, a decade from now, Spotted Cow Light will be the drink of choice of college kids across the nation?