Wednesday, November 2, 2011

Not All Communications Are Better in Electronic Form

I get my bills from Madison Gas & Electric electronically. They include "electronic bill stuffers" (basically PDF versions of the glossy brochures and flyers they stuff into their paper bill envelopes).

Behold their natural gas scratch & sniff card.

Really, MG&E?  For an electric utility, you seem surprisingly unsophisticated when it comes to electronic communication.

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